Description American Showcase, New York, 1985. ISBN 0-931144-28-0. Oversized hard cover, 184 pages including Index. Blue cloth with embossed blue title on front board, embossed blue lettering on spine. Binding sound with head and tail bands. Dust jacket with price intact shows light edge and cover wear, a few light scratches and impressions; tiny colour nick at top front panel. Illustrated endpapers; interior clean and unmarked with colour, two-tone and black & white illustrations and photos throughout, printed on glossy paper. Appears unread. ‘For more than 40 years, Herb Lubalin expanded on the intricacies and elegance of typography-based design. He created new forms for communicating meaning, and new meaning for communication. … Complete with more than 360 illustrations, 166 of which are in full-color, it was designed by his partner of more than 11 years. This is the most comprehensive overview of Herb Lubalin’s work ever compiled.’ (from front flap)

Overview and Significance

This volume stands as a definitive tribute to Herb Lubalin’s groundbreaking contributions to graphic design and typography. Published in 1985 by American Showcase in New York, it captures the essence of Lubalin’s innovative spirit and his ability to transform written language into vibrant visual art. The book’s comprehensive scope, featuring over 360 illustrations, serves not only as a visual feast but also as a valuable resource for designers, typographers, and scholars interested in the evolution of modern graphic communication.

Design and Presentation

The oversized hardcover format allows for a generous display of Lubalin’s work, giving each piece the space it deserves to be appreciated fully. The choice of blue cloth with embossed blue titles adds a subtle sophistication, reflecting the designer’s own aesthetic sensibilities. The glossy pages further enhance the vividness and clarity of the images, making the colors and details pop, which is particularly important given the intricate nature of Lubalin’s typographic explorations.

Content Highlights

• Illustrations: The 166 full-color illustrations provide a dynamic view into Lubalin’s diverse projects, ranging from magazine layouts and advertising campaigns to experimental typography and logo designs.
• Photographs: Black and white photographs complement the illustrations by offering context and insight into Lubalin’s working process and collaborations.
• Index: The detailed index facilitates easy navigation, making this book not only a visual catalog but also a practical reference tool.

Historical Context

Emerging during a period when graphic design was undergoing rapid transformation, Herb Lubalin’s work challenged conventional norms and expanded the possibilities of typographic expression. His unique approach combined artistry with functionality, setting new standards for clarity and emotional impact. This book captures that spirit, documenting a pivotal era in design history through the lens of one of its most influential figures.

Collector’s Note

For collectors and enthusiasts of design history, this edition remains highly sought after due to its quality production, insightful content, and the enduring legacy of Herb Lubalin. The dust jacket’s minimal wear and intact price further add to its desirability as a collectible item.

Conclusion

“American Showcase, New York,1985” is more than just a book; it is a celebration of Herb Lubalin’s visionary work and a testament to the power of typography as a means of communication. Whether you are a seasoned designer, a student, or simply an admirer of graphic arts, this volume offers an inspiring journey through the artistry and innovation that continue to influence the field today.