XYZ Publishing, Lantzville, BC, 2001, 1^st paperback pr.  ISBN 0-9688166-7-3.  Trade soft cover, 203pages including Chronology, Sources and Index.  Unread copy with light edge and cover wear, small lower front corner bend.  Interior clean and unmarked; black & white frontis and photos; first few pages have small lower corner bends.  ‘During the 1960s, Canadian communications theorist Marshall McLuhan became world famous for his studies of the effects of mass media and technology on modern culture.  An academic rebel and a brilliant linguist who loved puns and wordplay, McLuhan published several breakthrough books, including The Gutenberg Galaxy (1962) and Understanding Media: The Extensions of Man (1964).  McLuhanisms like “the global village” and “the medium is the message” have become part of our everyday vocabulary.’ (from rear wrap)