Berkley Medallion, New York, 1971, 1^st pr thus.  ISBN 0-425-02062-3.  MMPB, 288 pages including Appendices, Notes, Bibliography and Index.  Very good; light edge and cover wear, small scrapes at spine head, spine creased; tight binding.  Interior clean and unmarked with lightly tanned pages.  ‘In this fascinating and enlightening book, Jennifer Cross analyzes the adroit use made by the food industry, in its packaging and advertising techniques, of the knowledge it has of consumer psychology:  the shoppers’ habits, needs and desires.’ (from rear wrap)